Thinking

Notes on conversion, positioning, and the Indian service-business website.

Practical writing from the inside of the work — what we learn rebuilding websites for clinics, designers, developers, and wellness studios. No SEO bait, no generic listicles, no "10 ways to..." headlines.

Conversion Economics · April 2026

Why your ₹100 click costs ₹3,000 to convert — and what to do about it.

Most Indian businesses paying for Google Ads have never calculated their true cost per conversion. The number is usually 4–8x what they think it is. Here's why — and the specific website rebuild work that pays for itself in the first quarter.

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"The website should match what the brand promises — not undersell it."

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