Marketing Qualified Leads

Marketing Qualified Leads

Ready to attract customers for your website? Inspirito, through its marketing qualified leads gives you that.

MQLs (Marketing Qualified Leads) are users likely to become a customer and have shown interest in your brand, product or service. The only way of ensuring these contacts continue their journey towards your product is to pursue your marketing qualified leads.

Understanding what a MQL is helps. Avoid scaring out contacts who are not yet ready to buy. If you send innumerable sales emails to every lead that joins your database, it's a definite way to get them to hit the "unsubscribe" button.

Inspirito’s experience in the digital marketing field has given us precious experience in converting the visitors to your website to valuable customers who are good fits for your organization.

Marketing-Sales Combination

Marketing generates quality lead base but sales not always agrees with it.Unless both sides (marketing and sales) buy-in, the MQL stage won't proceed.

Start with who your target market is.

Use your buyer personas as a starting point! Refer to your target buyers.

Input from Sales.

Getting input from sales reps is always enlightening. Asking them things like “What is a good lead for you’’ always helps.

Determine demographic / firmographic factors for customers.

Choose factors such as industry, size of the business, location and position of the buyer.

What makes us unique among our competitors

Historical conduct examined

Historical conduct examined

Getting customer feedback.

Getting customer feedback.

Latest trends followed.

Latest trends followed.

Competitive Advantage

Competitive Advantage

Sometimes good leads actively interact with your brand by sending contact details, downloading materials etc. These are interested in your brand, but they haven’t yet made the jump to conversation regarding sales yet. Inspirito bridges that gap.

The Inspirito touch

At Inspirito, we determine the form of contacts that warrant the most effort and how you will target high-fit individuals who will benefit the most from your offer and have the highest consumer lifetime value for your company.

FAQ's Inspirito

Is Marketing Qualified Lead a Guaranteed Customer?

No. Marketing Qualified Leads are simply those that have shown some level of interest or loyalty to your company and could be open to more.

The key difference is MQL refers to a lead that is more likely to become a customer compared to other leads. SQL are the leads that the sales team has qualified a potential customer.

Even if they show interest, you can't presume that a MQL would always progress to client status down the sales funnel.

MQL Stage is vital because they help you determine how contacts move through your funnel. If you build lots of MQLs, you attract lots of visitors to your website.

  • Venue
  • Form of company
  • Budget
  • Lead Score
  • Acts or activities on your website
  • Connection with previous sales or opportunities

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