Ready to leverage event marketing for your own business? Inspirito, through its attractive event marketing, does that.
Event marketing is the preparation, coordination and execution of an event to support a name, product or service. Events can be held in person or online, and companies can either host an event, participate as an exhibitor, or take part as a sponsor.
Event marketing is a successful practice for companies of all sizes, from technology and education to non-profit and retail. Events not only support their hosts and sponsors but they also enrich their attendees' lives. Events put people together in a way that is different from other marketing campaigns.
Organizations want to invest in event marketing because events produce leads naturally — 50 percent of marketers state that their # 1 justification for investing in events is lead generation and sales.
Many of today's e-commerce businesses never get to meet in person with their clients or consumers. That is where an advertisement for events is beneficial. Event marketing allows you to associate a tangible identity with a digital label otherwise.
Hosting or taking part in events is a vital way for companies to develop and expand their brand. Event marketing enables you to associate a tangible identification and aesthetics with a digital label otherwise.
What makes marketing of events more effective is that they concentrate not just on a brand or company. Rather, they concentrate on educating and entertaining a group or market and supporting goods and services side-by-side.
Registrations and check-ins
Revenue and cost-to-revenue ratio
Social media mentions/engagement
Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party? These events might all seem very different, but to the brands or organizations that hosted them, they all had a common purpose: to entertain and engage attendees — and potential customers. At Inspirito, we know and value this.
Event marketing is a highly effective corporate practice, from technology and education to non-profit, pharmacy, and retail. Events not only support their hosts and sponsors but they also enrich their attendees' lives. Unlike most others we at Inspirito encourage, educate, stimulate, entertain, and bring people together in a way.